The coronavirus pandemic has undoubtedly damaged the world economy, and many businesses have been struggling in its wake. That is why many affected entrepreneurs and publishers have been flocking to their most accessible source of information for help, particularly now during the worldwide lockdown — the internet. That’s why we decided to share some easily implementable marketing tips to assist you. Here are our six marketing tips to help you weather the pandemic:
Without further delay, let’s begin!
With most of the world practicing social distancing, nobody will be leaving their homes to have fun or go shopping any time soon. So what are they going to do? Browse the internet, of course!
If you haven’t yet gotten your business online, now is the perfect time to do that. Aside from the apparent benefit of still being able to meet your customers’ needs and maintain brand awareness even while your physical stores and centers are closed, actively pursuing to your online business person has many other benefits as well:
So, regardless of the worldwide lockdown, if you haven’t yet put your name on the web, you’re way overdue. Take this opportunity to do so — it will help your business stay relevant in these tough times.
After you’ve moved your operations to the digital space, the next logical step would be to remain in contact with your customers. After all, you need to maintain your brand’s presence more than ever now that your resources are limited. And what better way is there to do that than engaging with your consumers? By doing so, not only do you strengthen your relationship with them, but you also build brand loyalty. But how can you achieve that? Here are a few ideas for you:
We’re in a global pandemic — people are isolated and unaware of the goings-on at your company; it is your duty to reassure your customers this unfortunate situation hasn’t affected your business operations. Let them know that you are still open and working hard to adapt to the newly created environment. You could best do that by utilizing strong imagery or by using the power of video.
The power of social media is undeniable. According to Hootsuite, 97% of all digital consumers actively use social networks. That means practically all of your customers are there! So what better way to reach them is there than by engaging with them on one of many social media platforms out there? So if you haven’t yet established a social media presence, now would be the perfect time to do it!
A few years ago, this might have sounded like a longshot, but live streaming has become an integral part of our lives nowadays. Whether you are subscribed to Netflix or enjoy watching some video gaming streams on Twitch, the technology is there, and your business can also utilize it!
Now that brands are forced to adapt to remote work and that so many live events throughout the world have been canceled, live streaming solutions have become the most natural way of interacting with your consumers. But just because your event was canceled doesn’t mean you can’t hold a live webinar instead! Yes, that’s right. And there are many more possibilities.
The best part about it all is that a live stream isn’t hard to set up. If you’re interested in finding out more, take a look at our guide on how to live stream video content here. And when it comes to embedding a live stream on your website, we’ve got you covered too — you can find more on that here.
If there was ever a better time to show compassion and support, it is now. Namely, this pandemic has affected all of our lives’; it doesn’t just inhibit your business plans. Yes, most companies out there are suffering significant financial losses, but focusing purely on short-term gain can detach you from your customer base. That could lead to irreparable damage to your reputation.
So, what’s essential here is to show empathy toward your consumers. Regularly reach out to them, offer them help and benefits, and overall show that you care. As financially straining as that might prove to be, doing that will prove beneficial in the long run; it will build loyalty and trust not just with your consumers but even your employees.
Now for a more tangible piece of advice — you should make use of PPC advertising. “But shouldn’t I be cutting down on my expenses?” you may ask. Well, that depends. We deal with that question in more detail in our article on budgeting during the corona crisis, so feel free to check it out. However, all you need to know to understand our point here is that you technically won’t be spending much. That is because the rates of both CPC and PPC have dropped significantly since the pandemic started.
Nevertheless, you still have to proceed with caution. Due to a worldwide increase in unemployment, most of your customers will be cutting down on non-essentials. So before you continue with an aggressive PPC campaign, make sure to carefully analyze your consumer base and adjust your expected conversion rates and, thus, your budget, to the current world state.
With most of the world confined to their four walls, you too likely have more time on your hands than usual. That is why this time might be a perfect opportunity to slow down, take a breather, and reflect on your company’s values and strategies. How is your current marketing strategy working out? Can you improve it? How are you going to proceed once the pandemic is over? What is your bounce-back plan going to be? What are your company’s long-term goals? If you don’t have any, make some!
These are just some of the things you can focus on while under lockdown, especially if you’re someone who doesn’t have the means or the ability to carry out our previous advice. After all, the first and the essential step toward a successful marketing campaign is careful planning.
Now, we know this tip isn’t exactly a marketing one, but it’s vital nonetheless. After all, many forget about this crucial aspect of handling any challenging situation, and they end up panicking. That, if we might say, is never the appropriate course of action — neither in business nor in life. We know that business owners and consumers alike are scared, and we know that fear is tough to handle. But that’s why it’s crucial you keep the following in mind — this pandemic will pass. And when it does, everything will return to normal. Many countries in the world have already begun removing lockdown restrictions, so it’s only a matter of time when we’re all going to return to our regular routines. And by the looks of things, that may come sooner rather than later!
We wholeheartedly hope our article will help you successfully weather the pandemic. Best of luck, and hold out!