Brands on TikTok: Famous Companies Turned TikTokers
Programmatic Video Advertising: What You Need to Know
March 3, 2021
Major Content Marketing Problems Every Expert Faces
Five Content Marketing Problems Every Expert Faces
March 5, 2021

Brands on TikTok: Companies Making the Most of the App

Brands on TikTok: Famous Companies Turned TikTokers

When TikTok exploded on the internet, many marketers wondered whether they would ever be able to use the app for their brands. It seemed like an impossible feat at the time, especially as the network consisted almost entirely of dance videos. However, as users found new content to create for TikTok, brands started to join the app and post videos that educate and engage their followers.

What’s more, companies couldn’t ignore the increasing number of users who joined TikTok on a daily basis either. The app quickly became a strong competitor for other veteran social media platforms. Indeed, TikTok has 800 million users around the world and the numbers are growing every month!

Additionally, the platform, which allows users to create short videos with special effects and musical overlays, is a mecca for younger audiences. In fact, 41% of TikTok users are aged between 16 and 24!

While Gen Zers go to the app to show off their creative side, a lot of brands have begun to experiment as well. Many of them have done a great job with the content they post. This has helped them increase brand awareness and introduce their company to a new group of shoppers. In addition to that, they are using TikTok to engage with younger audiences and showcase a fun side of their business through funny videos, challenges, and other content.

Want some help with marketing to millennials? We have just the right article for you!

As some of you might yet to join the app, we’ve decided to take a look at four brands on TikTok that are killing it right now. You can draw some inspiration from them and start growing your follower base on this platform!


Chipotle, a popular restaurant chain, has more than 1.5 million followers on TikTok. Obviously, they know a thing or two about developing a TikTok strategy that works and attracts the target audience. They publish a wide range of posts that use music, dance moves, memes, and other effects to shed light on the food on their menu. And Chipotle also makes time to let their customers know they are valuable to them by sharing videos they make on their official account.

From the very beginning, Chipotle put TikTok at the very center of their social media marketing efforts. And we have to say, they’re doing an amazing job! But, perhaps most importantly, they create their own branded hashtag challenges that iWonder how you can take TikTok by storm? We suggest you take a look at four brands on TikTok that dominate the app and find ways to engage with followers!nvite people to join and make content connected with a specific theme. Even their description is eye-catching — “Less Tok, More Guac.”

Let’s see why Chipotle is among brands on TikTok you should follow!

In a post, published on National Avocado Day, Chipotle shared a music video with a hashtag #GuacDance. This engaging and fun content quickly became a hit on the Internet, with customers praising The Guacamole Song. Users had to join in on the fun and many of them created their own #GuacDance videos. Here’s the original video from the company:


TFW guac is free. Online/in-app only 7/31 #GuacDance Terms:

♬ The Guacamole Song – Dr. Jean

Furthermore, in another video, Chipotle turned to user-generated content that struck a chord with their younger audience. Namely, they reposted videos of baby boomers who can’t say Chipotle correctly:


Pt.2 y’all are comedy @jebdal @odorussell @alyssa.pustilnik @biblepainter @lilli.spada @alexa_gargano #chipotle #fyp

♬ original sound – Chipotle

Let’s see what other brands on TikTok have up their sleeves!

Need some inspiration for your next marketing campaign? The brands in this article will surely give you some ideas!

Fenty Beauty

The cosmetics brand launched by Rihanna has almost 1 million followers on TikTok. Fenty Beauty can serve as inspiration for all those companies that wonder how they can showcase their products or services on this app. With almost every post, the brand wants to move their customers down the sales funnel. And trust us, they are doing a great job.

Their content mainly consists of posts that zero in on their products and recordings of makeup tutorials. Also, Fenty Beauty went a step further by creating their first Fenty Beauty TikTok House. This hub gathers TikTok influencers and content creators whose job is to come up with posts that subtly feature the company’s products.


Y’all ain’t ready! Announcing the #FENTYBEAUTYHOUSE featuring @emmycombss @makayladid @savpalacio @challxn @thedawndishsoap ‼️

♬ TOES – DaBaby

Additionally, the hashtag #FentyBeautyHouse has millions of views, with people using it to show off looks inspired by Rihanna’s brand. This is another creative solution brands on TikTok rely on to raise awareness and generate new leads!

What’s more, the company also leverages TikTok to tease new products they are yet to launch. Also, all of these posts are aesthetically pleasing and they make anyone wonder what they can expect next from Fenty Beauty. Here’s one example:


Something new is coming. Can you guess what it is? 👀 #FentyBeauty #oddlysatisfying

♬ original sound – Fenty Beauty

So, Fenty Beauty is one of those brands on TikTok you simply must follow for inspiration! Here are other ones.


Video games have been popular for years and they won’t lose their appeal any time soon. Fortnite, a multiplayer online video game, is especially enjoying success in this industry. One reason for this is that they know where to target their audienceon social networks. The game is active on TikTok where it gathers a community of 3.8 million followers.

Fortnite is doing pretty well on the app, proving that any brand can dominate TikTok just as long as they have creative ideas and focus on their audience. The video game is popular for dance moves which have been adopted by many celebrities around the world, especially soccer players who would bust a signature Fortnite move to celebrate their goals.

Furthermore, Fortnite decided to capitalize on the popularity of their dance moves by creating a challenge called #EmoteRoyaleContest. But users didn’t participate in this challenge just for the fun of it — they were promised a reward. Their job was to create dances that could be turned into an official Fortnite Emote. What a great idea to engage with your audience!

You see, Fortnite deserves to be mentioned with other brands on TikTok!

Also, this interesting challenge got over 500 million views and generated millions of videos. The figures don’t surprise us at all. Fortnite promised a valuable reward which no true fan of the game could have possibly overlooked.

Here’s the winner of the challenge:

The Washington Post

The Washington Post adopted a TikTok marketing strategy pretty early on. They now have almost 1 million users who engage with their content every day. Those who haven’t seen their account might expect some serious and investigative posts. However, the Washington Post presents a fun side of their business on TikTok.

That’s right, the renowned newspaper posts comedic behind-the-scenes videos and skits about their newsroom. Not something you would anticipate to see from the Washington Posts which makes their TikTok account even more endearing! Additionally, their engaging content goes well with the app because it’s funny, musical, and entertaining. Sometimes they also embrace weird special effects that are popular on the platform. Just like other brands on TikTok!

Here’s one great example where the news team discusses The Bachelorette instead of talking about the Democratic Debate:

Although you shouldn’t expect to find breaking news on their TikTok profile, the Washington Post sometimes creates content that infuses news and quotes. This is often done in a comedic way which, again, is suitable for TikTok!

Learn from These Brands on TikTok

As you can see from these examples of brands on TikTok, the app has space for every company and their strategy! If you think that your business can benefit from TikTok, we suggest that you start developing your social media marketing strategy! This popular platform is a great opportunity for all of those who want to reach a new audience and show the world a new side to their brand.