For well over a year now, activating the ‘Sticky’ BridTV Video Player has created tremendous monetization opportunities and, more importantly, higher revenue for a majority of businesses. There’s no doubt that this as an absolute favorite. Satisfied web publishers have been utilizing BridTV Sticky Player in well over 1200 players as a tried-and-true monetization method and a way to ensure top-notch ad viewability. That number speaks for itself.
The sheer effectiveness of making your player sticky is obvious right from the start. However, the main advantage is being able to fine-tune the player, and unlock a staggering amount of new features. Not only does this lead to better overall ad performance, but it’s going to make a massive impact on your monetization strategy. That’s right, the simple goal is to max out ad performance while keeping users happy and not interfering with their web experience.
[bctt tweet=”Maxing out ad performance while keeping users happy.” username=”BridTv”]
What is ad viewability, anyway? To put this as simply as possible, ad viewability is a term that is used to describe when video ads are visible to users, either via desktop website or mobile app. The Internet Advertising Bureau (IAB) has instilled a standard, according to which at least 50% of an ad or banner creative must be shown on screen for over a second.
To see things a bit more clearly, it is imperative to discern the chief reasons why viewability is now an integral part of online advertising and a crucial segment of today’s online monetization landscape. Viewability has occurred when:
Google has decided to act on this, and a number of technology companies, naturally, followed suit. Time and again, the industry giant has highlighted the importance of viewability, hence publishers are actively imbuing their own monetization strategies with this facet. The implementation of ad performance measurement is now an essential part of video ad campaigns for many businesses.
In modern-day video advertising it boils down to one fact – if an ad isn’t viewed or seen by the user, then, quite simply, it won’t have an impact. In other words, it will fail to deliver the desired message regarding your product or brand. For that reason, Google has poured a lot of effort into illustrating and sending out one clear message – viewability matters.
Filtering out unnecessary elements in your ad campaign has never been easier. The BridTV Sticky Player effectively renders as any other player on your webpage wherever you embed it.
From the user’s perspective, things are quite simple. The content/ad playback kicks off the moment the user presses play on the player. As soon as the user scrolls away from the video, the Sticky Player sticks to a corner of your site, and your video/ad is going to be viewed.
Check out Brid Player Customization and Sticky Player Options:
Stay tuned to discover for more and benefits about the BridTV Sticky Player…