The online advertising industry can be lucrative for brands, publishers, and advertisers. In fact, the digital advertising market reached a value of $200.3 billion in 2018. Experts say that the industry is likely to grow in the upcoming years. This will be a direct result of the fact that brands are turning their back on traditional advertising and deciding to promote their business on the internet instead.
However, working in the advertising field is not all roses. But as a publisher or advertiser you are already more than aware of this. There are many challenges you need to overcome to reach your target audience. For instance, you have to find a way to combat banner blindness that makes customers ignore online ads.
Nevertheless, companies seem to overwhelmingly favor this advertising type. Indeed, Statista reports that global digital ad spending will amount to over 240 billion in 2020. However, there is one thing that might prevent some businesses from investing in it — digital ad fraud.
As you probably know, programmatic advertising scams have become a serious problem in the industry. Each year, publishers end up losing a considerable portion of their revenue because of programmatic ad fraud. Luckily, there are ways for you to protect your earnings with Brid.TV.
As fraudulent activities are present in the industry, we’ve decided to compile a list of ad fraud statistics to see their effects.
Let’s go over these numbers below!
78% of brand marketers cite ad fraud and bot traffic as their top concern.
According to numerous sources, ad fraud is the number one problem for many (if not all) marketers. As scams are increasing, they need to closely investigate the quality of the publisher traffic while planning a campaign. However, an industry-wide effort is required to control fraud. We will closely monitor all trends pertaining to this burning issue.
Marketers and publishers have been trying to limit the effects of ad fraud on their business for years now. However, some of them have not been able to protect their revenue from bot traffic. With the increase in digital buying and selling, it doesn’t come as a surprise that the global ad fraud figures have also gone up. Let’s take a look.
Find out more about ad fraud and its techniques here.
Scammers rely on bots to con systems into thinking that a real customer is visiting the webpage and interacting with its ads. These software programs are able to generate ad impressions sold through programmatic ad exchanges. As a result, marketers believe that humans saw their digital ads. It is only later that they realize they didn’t earn revenue because of invalid traffic.
Over the years, scammers have started to rely on a more advanced technology to generate artificial impressions on a targeted website for profit. Typically, they use botnets to harm the industry even more. A botnet refers to a wide range of connected devices that run one or more bots. Because of this, it is able to perform automated tasks that cost publishers and advertisers their revenue. The number of botnets is increasing and some of them have managed to seriously damage the industry.
Want to find out more about the schemes that harmed the industry? Click here.
If these ad fraud statistics made you realize you should protect yourself from fraudulent activities, Brid.TV can help you! Detect and protect your business from ad fraud as early as today!