Unless you’ve been living under a rock for the past few years, you probably know what TikTok is. In just a short time, this social networking app has become a fierce competitor for many major platforms. But these platforms could only sit and watch as TikTok gathered 800 million active users around the world. Nevertheless, it seems that one social app has been fed up and wants to charm the pants off TikTok users. That app is none other than Instagram which will soon launch Instagram Reels!
That’s right, the famous platform is adding a new feature, set to attract younger generations. Even without this newest addition, Instagram has it all. Internet users love to post and view Instagram Stories, film video loops through Boomerang, and interact with each other in real-time through Instagram IGTV.
Furthermore, this array of fun features has made Instagram what it is today — one of the most popular apps for people around the world. In fact, over one billion accounts are active on Instagram every month. Out of this number, 500 million people comment, like, and share on the app every day.
Nevertheless, Instagram is still going head to head with TikTok with its Instagram Reels. In this article, we’ll find out more about the newest feature and when you can expect to see it on your account!
Instagram Reels is a brand new way to create fun and engaging video content from the Stories tab. Similar to TikTok, Reels lets you record and edit 15-second videos with music playing in the background. So, expect to see some dancing on your feed in the near future!
Moreover, users can choose from a library of music, add audio from another clip, or record their own soundtracks. Oh, there’s also a video countdown timer and the option to adjust the speed of your video! Now, if you’re a TikTok lover, you probably see a number of similarities between the two aps. That’s the point! Instagram wants to attract you and other 800 million TikTok users, and prove that you can have fun on its app as well!
You can share your Reels videos on Stories, send them directly to your followers, or add them to a new Reels tab. Another addition is that Instagram Explore will feature “Top Reels,” where everyone will get a chance to go viral… if they make an engaging short video, that is.
In November 2019, Instagram began testing Reels in Brazil. Immediately, social media fans and industry experts began drawing a comparison between this video feature and TikTok. It was obvious — Instagram would compete directly with the Chinese app. And it was understandable. TikTok had been expanding its user base in the United States and globally. Something needed to be done.
Today, Instagram Reels is available in France and Germany, where users have responded favorably to it. After India banned TikTok, Instagram received a market where it didn’t have to compete against any other app. So, the newest feature is also available there.
What’s more, Instagram Reels will shortly come to other countries as well. In just a matter of weeks, you’ll be able to create short-form videos and try to go viral! Facebook confirmed that the wider rollout will happen in early August. Keep checking your app because Instagram Reels is coming your way!
Just like Boomerang and any other features, Reels is available once you click on the camera icon on the top left of your homepage. You only need to open the camera, select Reels, and you’ll be able to create a short video. Of course, you can take that video to the next level by browsing through Instagram Music library, filters, effects, and other additions.
Also, Reels comes with numerous AR effects, allowing you to add a unique touch to your videos. To add these effects, simply access them after you’ve created a clip. But, you don’t need to record only one video. Reels allows you to make multiple 15-second clips and each one can feature a different effect!
There’s also a “Use Audio” option which lets you use any original recording you want.
It’s no coincidence that Reels sounds and looks like TikTok. Namely, it’s Instagram’s direct response to the growing popularity of TikTok. This Chinese app has surged in popularity during the past 12 months. In fact, TikTok was the most downloaded app in the first part of 2020.
And TikTok’s core demographic is changing. At first, Generation Z dominated this app, posting videos of themselves dancing and having fun with friends. But, over time, the app gained traction and attracted the largest American generation — millennials. It was then that TikTok caught the advertiser’s eye.
As you may know, marketers are giving their best to appeal to millennials. This generation has a strong purchasing power which means that getting them on your brand’s side is a must. In just three months, the percentage of US-based TikTok users aged 25-34 increased from 22.4% to 27.4%. So, it was official — millennials were coming to TikTok and marketers needed to keep up!
With all of this being said, it’s no surprise that Instagram is trying to replicate TikTok’s features. It’s no wonder, as well, that it’s focused on Brazil and India — the places where there’s no sign of TikTok at all. In fact, this isn’t the first time Instagram has tried to release a TikTok alternative.
Back in 2018, it released a short-form app, Lasso, aimed at teenagers. However, it seems that Instagram put the app on hiatus. If you ask us, Instagram Reels has more chances to succeed. This is because it has a prime positioning within the Instagram app. This positioning will give it enough exposure to become a household name.
With its user base increasing, Instagram certainly knows what it’s doing. And, if we’ve learned anything from Stories, it’s that this app knows how to replicate already popular formats.
In just a few weeks, most countries will receive this new feature. We can’t wait to see whether it will mimic the success of its predecessors, including Stories. Although some people are bound to criticize Instagram Reels because of its similarity to TikTok, many others will still use it. After all, video is big on the Internet and people can’t stop watching clips.
So, we believe that users will welcome this newest addition to Instagram, although perhaps reluctantly at first. What do you think? Will you be using the feature? Let us know!