It’s no secret that the digital marketing spotlight has shifted from written to video content as of recently. Considering the fact that 78% of people view online videos weekly, while 55% do it every day, this change comes as no surprise. It’s only natural that the advertising industry had to adapt as well. Nowadays, there are plenty of options for online marketers to advertise their businesses through videos. But the most lucrative of these advertising methods are probably outstream video ads.
If this term sounds unfamiliar to you, don’t fret — you’re not alone. Many professionals have become aware of these types of video ads just recently; however, they were quick to pick up on their outstanding potential. And if you ask us, you should too! And it’s not just us trying to preach — according to eMarketer, a whopping 77% of agencies worldwide emphasized that outstream ads would be vital to their clients’ future advertising endeavors.
But why are outstream video ads so effective? Why not stick to the already widely used instream video ads? How can you get started with outstream video advertising? These are just some of the questions we’ll be addressing today, so let’s get right to it!
Before we get to the gist of things, a brief introduction is in order for the uninformed. Even if you think you don’t know what outstream video ads are, you’ve likely already come across dozens of them but just weren’t aware of it.
Outstream video ads are high-quality videos that are either located in-between the text on a web page (in-content outstream ads) or that pop up on the side of your browser (in-slide outstream ads). What both of these types have in common is that they only appear once you navigate to a specific part of the text. Typically, these ads play muted, are fully responsive, and automatically pause if over half of them goes out of view. And if users scroll down enough to lose sight of the video entirely, it folds back into the page layout. Does it ring any bells?
Now, the reason they’re called outstream is that the advertisement is not tied to other video content, such as with instream video ads. On top of that, the publisher doesn’t even need any videos on their page at all. Even then, they will still be able to set these ads up with ease.
Since you’re reading this article, you’re probably looking to see if this type of advertising is right for your business. So let’s make this easier for you — here are a few cases when you should consider using outstream ads:
As you can see, outstream video ads have many different applications. That makes them a sound choice for most businesses out there. Now, to further back up our points, let’s take a look at why you should consider taking up outstream video advertising.
We have to look at all of our other choices regarding video advertising to be able to answer this question. So what are your options? Well, there are instream and outstream ads to choose from. So the answer to this question lies in how the two compare.
There are many crucial differences between these two types of ads and their possible applications. That’s why we’ll try to list as many as we can and then come to a verdict.
Overall, outstream ads provide higher click-through rates (CTR) than their instream counterparts by 2.5% on average, according to MarketingLand. Not only that, but people spend 25% more time viewing them on average. If these statistics aren’t proof enough of their superiority, we don’t know what is!
Taking into account everything that we’ve said, here’s a complete overview of the benefits and disadvantages of outstream video ads.
If everything that we’ve covered has left an impression on you and you’d be interested in setting off on your outstream video advertising journey, you can do so by contacting an ad network. And depending on the network you choose, you will have different options and prices, so you’ll have to consult them for more details. Just keep in mind that not all ad networks offer outstream ad services, so you might have to look for a while.
However, if you’re not interested in mindlessly scouring the web, we at Brid.TV can meet all your video monetization needs with our extensive offer of video monetization solutions, including outstream ad units. So if you’re looking for one of the best ways to gain revenue as a publisher, give us a call, and we’ll help you start your first outstream video advertising campaign!
Best of luck with your advertising efforts!