Video has become an integral part of many businesses worldwide. Whether your company uses videos for internal communication or to satisfy its video marketing needs, we all know that privacy is essential to running a successful business. That is why most brands are reluctant to entrust their videos to a public hosting platform and prefer to opt for a private video hosting platform instead.
But why is a private video host so superior to a public one for businesses? And how do you pick the right platform? What are the features you should look for in a private video hosting service? These are just some of the questions we’re going to answer.
Let’s get into it!
Private video hosting entails uploading your videos and storing them online while protecting them from the public eye and search engines. Unlike public video hosting platforms like YouTube or Facebook, private video hosts give creators and publishers full control over their content’s distribution, better privacy and security features, and allow them to implement videos on their websites via an embed link easily. That is why most major publishers and businesses settle for private video hosting over public hosting platforms.
There are plenty of advantages to private video hosting services over free video hosting or video-sharing platforms. Here are some of the most notable ones:
Despite having to pay monthly fees for premium hosting services (in most cases), these reasons above should illustrate why these platforms are much safer and more lucrative for businesses. That makes the extra costs well worth it.
There are dozens if not hundreds of private video hosting platforms on the web, so choosing the best one for your business can be quite challenging. But don’t worry — we’re here to help you out! Here are some of the most useful features you should look for on any private video hosting website:
No video platform, free or private, is suitable for a business if it doesn’t include an intuitive video content management system (CMS)! Most publishers have huge video libraries, so having access to various content management features like playlists, categories, tags, and an intuitive CMS UI becomes priceless. These management systems also allow users to batch edit, delete, or group videos, making large publishers’ lives a lot easier.
And if you happen to find a platform with full API support, you’re in luck! That will allow you to integrate the platform with various other programs or systems to streamline most of your everyday tasks. So stay on the lookout for this fantastic addition!
Encoding capabilities have become a requirement for any video platform nowadays due to the sheer flexibility this feature allows. Instead of dealing with cumbersome RAW video files, having this feature at your disposal will enable you to convert your video files into formats more suitable for online streaming and in-between different formats. In other words, encoding allows broadcasters to distribute content to their viewers most optimally.
Although most video hosting platforms should have this feature available, it’s still worth emphasizing its importance if you come across a provider that doesn’t.
Private video hosting platforms offer their users high-end privacy and security so that business owners could sleep soundly at night. Some of the most useful features you should look for when picking a platform are:
Think twice before picking a platform if its security and privacy features are lacking. The last thing you want is to have your company’s internal video leaked to the public!
Although many publishers’ focus is on VOD nowadays, some might appreciate the ability to live stream too. After all, the live streaming industry is growing by the day, some experts even predicting that it will be worth around $70 billion by 2021! And let’s not mention the variety of opportunities live streaming can bring.
So if you think your company could benefit from this feature, keep an eye out for it when looking for a private video host!
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All major brands understand the value of customization and branding, as these factors are essentials to maintaining brand awareness. That is why having the option to customize your video player is an excellent addition to any video hosting platform. White-label solutions are excellent choices in that regard. If you settle for a white-label video platform, the chances are that you will get access to features like:
These can bring your player to life by allowing you to customize it according to your brand’s image. So if your private video hosting platform of choice offers these options, it’s a huge plus!
Not all publishers will necessarily want to monetize their content, but this feature is essential for those who do. But how do you know if your platform of choice has sufficient monetization options for your business? The best way to determine that is to look at what monetization features it offers. If a private video host provides most of the following, you can rest assured it’s a decent choice for your brand:
These are some of the most useful industry-standard video monetization features you can ask for. So if you stumble upon a platform with the above, rest assured you’re off to a fantastic start!
When choosing the best place to host your videos, it will be in your best interest to settle for a premium video hosting service. There are no reliable free private video hosting platforms out there, though most of the premium platforms have free plans. However, these plans impose strict limits, which are unlikely to be enough for mid-to-large publishers.
Either way, we’re going to give you a few suggestions on some of the best private video hosting platforms you could settle for and a quick overview of their benefits and downsides. After that, you can come to an informed decision based on your needs.
Brid.TV is an up-and-coming video hosting and monetization platform that helps publishers and broadcasters maximize their video and live streaming ad revenue. Brid.TV is quickly taking the forefront of the video monetization industry as one of the most reliable monetization solutions for both video advertisers and media publishers.
What Brid.TV Offers:
A reliable video hosting and monetization solution with all the latest industry-standard features for publishers and advertisers looking to host and monetize their content.
Brightcove is an enterprise video platform that has been around for nearly two decades now. This industry giant tailors its services to large broadcasters and enterprise-level publishers and focuses on video hosting, marketing, and monetization. Brightcove is most famous for its wide variety of third-party integrations.
What Brightcove Offers:
A scalable solution for all publishers’ enterprise video hosting, marketing, and advertising needs.
JW Player is one of the pioneering premium video platforms on the web. Since its inception, it has evolved from a video player to a video hosting and live streaming provider. Unfortunately, despite its long track record, the platform has some significant drawbacks, mostly regarding limited features.
What JW Player Offers:
Video hosting, storage, and video player services at low price points with limited functionalities.
Vidyard is an online video platform that focuses on helping businesses drive leads and boost sales through the power of video. This platform operates with many marketing, sales, and communication specialists worldwide.
What Vidyard Offers:
Vidyard focuses on providing businesses with the necessary tools and services to turn video leads into paying customers.
Did our article help you find what you were looking for? Or are you interested in learning more about some of the best online video platforms out there? One can never do enough research, especially when it comes to such a crucial decision as picking an online video platform!
Luckily for you, we have done extensive market research on some of the best online video platforms in 2020 and have compiled our findings into a comprehensive article showcasing all of their strengths and weaknesses. So if you’re interested in consulting our results to help you come to an informed decision, we urge you to give our research below a read!