According to HubSpot, 85% of businesses use video marketing today. As you’re reading this blog post, we presume that you’re also making videos to promote your brand. You may be producing engaging and relevant content, but no one seems to be watching. Don’t be so hard on yourself, it’s likely that you haven’t distributed your videos well!
You’re probably thinking, “Okay, how much will this cost me?” The truth is, there are numerous ways to increase the number of views without breaking the bank. You don’t need expensive campaigns to get your audience to pay attention. In fact, 78% of people watch online videos every week. So, if you promote your content widely, there will be customers who will sit through your clips. They just need to come across those videos.
Now, we know that making high-quality branded videos isn’t cheap, but it will pay off in the long run. Consumers want to see more video content from brands, and you should cater to their needs. Here’s how you can promote your videos on a budget.
The most logical way to gain exposure for your online videos is to send them to people who have subscribed to your newsletter. Those are the customers who are already engaging with your brand, and expect to see new content from you. They submitted their email addresses for a reason, so you should use this to your advantage. Send them your best stuff or, in this case, your videos!
Email marketing is one of the best ways to connect with your target audience since 49% of them say they would like to receive promotional emails on a weekly basis. And adding videos to your emails can increase click-through rates by 300%. Not to say that this is one of the best and easiest ways to promote your videos on a budget.
Namely, you already have subscribers who read your newsletters. You don’t need to spend a dime to get your content to them. The audience is already there, so engage them with your videos! While you’re at it, make sure to master creating clickable video thumbnails.
Social media has become a powerful force in the marketing world. With over 3 billion users, these platforms can make or break your campaigns nowadays. Video on social media performs well, generating likes, comments, and shares. Therefore, use these networks to promote your videos on a budget.
But, it’s not enough to just share your video on Facebook, Instagram, or any other major network. You see, your chances of getting a lot of views to your organic posts on these platforms are slim. There is a silver lining though. You can run paid ads with controlled budgets and targeted audiences. Even if you set a small budget, your clips can still experience a surge in views.
So, visit your business profile on social media and start setting up campaigns. As you’ll see, you can specify your daily budget and how long you want the campaign to run. Then, you can target specific audiences based on their age, location, and other characteristics. For example, you can target women and men between the ages of 25 and 30 who frequently search for tutorials.
Another easy and free way to promote your videos on a budget is to ensure viewers can share your clips. If the content is good and strikes a chord, your audience will feel compelled to share it with their friends and family. And they need to have the option to do this.
If you don’t want to miss out on social shares, we recommend that you host and manage your videos at Brid.TV. We offer a fast and reliable video player whose appearance you can fully customize. And there are also extensive monetization options with which you can earn a steady profit.
Once you create your video, don’t forget to add a call-to-action, encouraging your viewers to share it on their social media profiles. Upload the video to Brid.TV and watch as magic happens! You’ll get more views and reach a wider audience following social shares.
We know, this tip is simple and obvious, but we need to mention it because marketers tend to overlook it. More and more brands have started to focus on email marketing, delivering fun, engaging, and relevant newsletters to their customer bases. You can use these newsletters to promote your videos on a budget. How? By linking to a video landing page in the email.
Your digital marketing budget won’t suffer at all which is like a dream come true. Plus, you can significantly increase views, depending on how many consumers receive your emails. Most brands interact with their customers daily. If you’re one of them, use these opportunities to promote your video content.
Linking to a video landing page is easy, free, and effective. So, work on your subscriber base, send engaging emails, and get your audience to visit your landing pages!
Instagram is taking the world by storm. Over one billion users are active on this platform every month. Also, 90% of accounts follow a business on Instagram. Want your content to be seen? Then join and post regularly on Instagram! The video-sharing app gives you a chance to promote your videos on a budget.
This social media network releases features that help businesses generate excitement and promote their products and services. Instagram Stories is the most engaging feature used by 500 million accounts every day. This disappearing content is easy to digest and endlessly watchable. Therefore, you can tease your latest video on Stories. Users are likely to come across it on the Explore page.
However, as we previously mentioned, it’s tricky to get a lot of traction with organic content if you don’t have a dedicated following. If you’re just starting out on Instagram and other networks, we suggest that you experiment with targeted ads. You can zero in on your ideal audience, ensuring that your video ads reach them.
Our last tip on how to promote your videos on a budget requires time and dedication.
Your videos will generate more views if you spark discussions about them. There are many online communities where people share their recommendations and thoughts on different topics. You can find the community that focuses on your area of expertise. Reddit and Quora are great places to start as people post regularly on these two websites.
Not only will your video reach more people, but your brand will become a thought leader among individuals who are looking to resolve a certain problem. Start by leaving comments on other people’s posts, and then, with time, you can post your video content. Because you’ve already built authority, users will notice your posts!
Ready to promote your videos on a budget? Follow the above-mentioned tips and you’ll reach more people in no time. Videos are meant to be seen and enjoyed by lots of people. Once you start distributing them, you’ll see how beneficial video content marketing is for your business. Customers will notice you and decide to put their trust in your products or services, and companies will want to collaborate with you.
So, make engaging content and promote your videos on a budget today!