The arrival of the internet and technological advances have changed the way we engage with video content. It has also given rise to innovative solutions that allow viewers to watch videos whenever and wherever they want. According to WordStream, more than 500 million hours of videos are watched on YouTube every day. And something tells that these numbers are even higher now because of COVID-19 and social distancing.
SVOD services are all the rage now that people avoid big gatherings and stay at home to help flatten the curve. In fact, over 714 million internet users use these services in 2020, marking a significant increase from 2019 when that number amounted to 642 million. Statista also predicts that revenue in the SVOD segment is set to reach more than $50 million, which is why many businesses have started to consider branching out into this industry.
But, what is SVOD exactly? And does it have any benefits? You’ll find answers to these questions and more in our article.
Just to ensure we’re on the same page, we’ll start from the beginning!
SVOD stands for subscription video on demand and refers to streaming services that provide access to their content after viewers pay a monthly fee. For instance, users need to subscribe to Netflix in order to watch its extensive library of TV shows, movies, and docuseries.
Major streaming service providers usually offer a free trial to their first-time users, enabling them to watch their videos without paying for a period of 14 or 30 days. This allows those customers to see whether the available content is to their liking. After that trial period passes, viewers need to pay for a subscription either monthly or annually. Of course, the subscription gives them unlimited access to the platform.
In a way, SVOD resembles TV packages in that it lets viewers consume as much content as they desire for a set price. The huge advantage of subscription video on demand is that it offers full freedom to users. Namely, if they want to opt out and stop paying for a service, they can do so as they aren’t tied into a long-term contract.
However, this means that SVOD providers face a difficult challenge. They constantly need to come up with exclusive content or better pricing schemes. Nevertheless, it seems that these providers aren’t struggling at all. Many innovative online services have found their way into people’s homes, helping them unwind and forget about the daily grind.
Now, SVOD isn’t the only business model available to brands. And to ensure there’s no confusion, we’ll mention the other two models and what they entail.
Yes, there is! SVOD significantly differs from these two widespread monetization models:
As you can see, businesses have many ways to generate revenue thanks to technological advances. SVOD, in particular, has revolutionized the way we view and consume content. We don’t have to wait for weeks or months to watch the next episode of our favorite TV show. Nor do we need to wait for reruns of major sporting events. Today, we can find internet clips almost as soon as the content becomes available.
So, the catch-all term for all of the above business models is video on demand (VOD). This innovative technology allows us to get our content when we want, and not when an owner decides to deliver it.
If you have premium content that your customers will find valuable and relevant, you can use the SVOD model to get it out to the world. Here’s which video types you can monetize.
Monetizing online videos with SVOD is a great solution for many businesses. However, not every piece of content is meant to be monetized. People won’t pay to watch videos that bring no meaning into their lives or don’t teach them a thing or two about business, life, or other areas. Therefore, use the SVOD model when you create engaging and educational videos that will transform your viewers’ lives for the better.
Here are types of content that work well with SVOD.
Generally speaking, TV shows and movies are enormously popular on SVOD platforms, but they aren’t your only choice. As millions of people need to stay at home due to COVID-19, streaming videos for entertainment has become more popular now than ever before. And people want to see different content types.
Indeed, viewers are streaming concerts, poetry readings, theater shows, and other. There is no need to go on a tour to reach your audience anymore. As people are glued to their screens, you can set up your show, record it, and offer it to your viewers with the help of SVOD.
Live streaming sporting events is another way to catch people’s attention. Everyone likes the excitement these events bring to the table. So, you shouldn’t miss out on the opportunity to generate revenue if you have matches to offer.
For instance, viewers can subscribe to watch your team’s games on demand or live. Using SVOD is particularly useful if you manage a small team that doesn’t get featured on ESPN or other major sports television networks.
People don’t need to visit courses in person in order to expand their knowledge and expertise nowadays. They can just find a SVOD platform, subscribe, and watch educational content from the comfort of their home. So, it won’t be a bad idea to establish your brand as a thought leader in the field and start charging for your lessons.
Now that you know what kind of content is suitable for SVOD, let’s see what kind of advantages come with this monetization model.
If you want to make sure that the SVOD business model is for you, we’ve prepared some advantages that will certainly get you on board. Let’s check them out!
If your business is connected to sports, fitness, education, or entertainment, then SVOD is something you should definitely consider. It can help you monetize your video content, grow your follower base, and have a steady revenue stream.
However, if subscription video on demand isn’t suitable for your business, don’t worry! You have AVOD and TVOD at your disposal as well.