Video content has seen unprecedented growth over the past few fears — so much that experts predict that 82% of all online traffic will consist of video by 2022. This massive surge in the popularity of online video has led to many brands worldwide realizing its potential and jumping onto the bandwagon. Nowadays, businesses rely on videos for training, onboarding, sales, advertising, and much more. But with such a significant increase in demand for corporate video content came the need for safe and reliable online video solutions. That is where many businesses turn toward enterprise video platforms.
But how do you choose the right platform? What are the features and characteristics of a reliable enterprise video solution? And why choose an enterprise video platform in the first place? All of these are questions we’re going to answer in this article to help you make the right decision.
But first, let’s start with the basics.
An enterprise video platform is a video content management system designed to help enterprise-level businesses host, manage, and distribute their extensive video libraries. Some other common uses of enterprise video platforms are for corporate learning, customer support, or even live streaming.
An enterprise video platform (EVP) most commonly offers cloud or on-premise video hosting, high-end security, privacy protection, and a variety of 3rd-party integrations. These are all features oriented toward meeting various businesses’ needs, which is what sets EVPs apart from regular video platforms.
There are significant distinctions between EVPs and consumer-grade OVPs that make the former a superior choice for businesses. Consumer-grade OVPs like YouTube, Facebook, or Instagram have massive audiences, that is true. But that incredible reach also comes with many downsides for businesses. Here are some of the most notable downsides of consumer-grade OVPs:
Enterprise video platforms solve all the above problems since their products are tailored toward large businesses and publishers. Unfortunately, not all EVPs are born equal, so choosing the best one might be tricky. But don’t worry; here’s how you could start.
You Might Also Like: Video Consumption in 2020: How Is It Changing in a New Year?
The best way to start your search for an enterprise video platform is to learn what features are surefire signs of a quality solution. Here are some of the most useful features you should look for in an enterprise video platform:
Let’s learn about each of these in more detail.
Many factors come into determining whether a platform offers a reliable video solution, but here are some of the most notable ones to look out for:
The benefits of having an HTML5 player at your disposal should be self-explanatory since HTML5 is widely regarded as the future of online video content.
When it comes to video hosting, you’d be hard-pressed to find an EVP that doesn’t offer it. Having off-site video hosting at your disposal is essential, especially for large publishers, as it significantly lowers maintenance costs and reduces the strain on your website. So ensure your EVP of choice includes video hosting services too!
Video encoding and transcoding are must-have features. Luckily, they are an industry standard, so all EVPs should already have them included. These features will help compress and optimize your videos for uninterrupted playback and optimal user experience.
Another excellent addition to any video platform repertoire would be adaptive bitrate streaming. This feature will allow you to adapt your videos’ quality renditions based on your user and the device they’re using. For instance, it will allow you to serve lower-quality videos to users with lower bandwidth. That will help prevent any buffering and loading issues.
Last but not least, having the option to live stream can be massive for any business. The live streaming industry has grown by 99% between April 2019 and 2020 alone, meaning that more and more businesses are experimenting with streaming. Even if you don’t plan to engage in any streaming right now, that doesn’t mean you won’t want to do it eventually. Having options is always wise!
You Might Also Like: A Guide to Picking the Best Video Streaming Protocol in 2020
If your EVP lacks a content delivery network (CDN), you’ll be at a significant loss. This feature is a distribution model that allows you to transport multimedia content over the internet quickly and efficiently across the globe. In other words, this service makes your content accessible to users all around the world.
Here are a few of the most significant benefits of having a CDN at your disposal:
Not having a CDN means taking a huge toll on the quality of user experience. That is why we wouldn’t recommend even considering a platform without one, as the downsides of not having a CDN would be too detrimental to your business.
It’s no secret that large corporations deal with vast amounts of confidential or private information daily. That is why operating in a safe environment is most of these business’s number-one priority.
Luckily, most enterprise video platforms offer some outstanding security features built to help publishers protect their (and their users’) confidential data. Here are just some of these features you should look for:
Data safety should be every brand’s top priority, so settling for anything less than the most secure platform is just asking for trouble. So don’t disregard these features when choosing!
No video platform is complete without an intuitive video content management system (CMS). Its primary purpose is to allow publishers to upload, manage, and organize their video libraries. Aside from that, these systems should offer insight into your videos’ performance and be easily navigable to ease the management process. Some of the most useful features of enterprise video content management systems you should look for are:
Having a user-friendly and intuitive video CMS is an excellent addition to an enterprise video platform because it will let you streamline your daily tasks and better organize your content. Don’t underestimate the power of organization!
Every serious business knows the value of custom integrations and streamlining workflow. That is where having access to your video platform’s API can help you!
If you find an EVP that offers this feature, you can seamlessly integrate all sorts of databases or even create custom apps for or around your content. If this flexibility is something you value, look for an enterprise video platform that offers this option.
We’d be remiss not to emphasize the importance of branding. If you’re an enterprise-level publisher, you likely already have a well-established brand name and image. That is why having the option to customize your video player to reflect your brand’s image is essential!
That is where white-label video platforms come in. You will have to ensure that your EVP of choice offers a degree of customization. Here are some of the customization options you should actively look for:
Having these options can help you incorporate your brand’s spirit in all your videos and build brand awareness.
The last thing most publishers will want in an enterprise video platform is an abundance of monetization options. After all, what’s the point of having a massive video library if not to make money from it? We’re sure most publishers would agree!
With that in mind, here are some excellent video monetization features to look for in an EVP:
The above features provide plenty of monetization flexibility, offer publishers full control over their advertising efforts, and serve to maximize fill rates. That is something commercial online video platforms don’t provide!
As you have likely realized from the above, choosing the best enterprise video platform can be quite challenging. There are plenty of factors that will influence your choice, such as the features the platform offers, the quality of its privacy protection, whether or not the platform includes a CDN, the degree of customization it offers, the number of monetization features you’ll have at your disposal, and more.
Now that you’re equipped with all the knowledge you need to make an informed decision, it’s time to do some research. Luckily for you, we’ve already conducted extensive market research into some of the best premium online video platforms out there. We have compiled our findings into an all-encompassing side-by-side comparison of the ten best OVPs on the market. If you need help finding the best enterprise video platform for your business, we invite you to check our article below. It has everything you’ll need to make an informed decision!