TargetVideo — The Best JW Player Alternative

JW Player is great, but that doesn’t stop publishers from switching to TargetVideo. Here’s why.

TargetVideo vs. JW Player — Why Publishers Switch to TargetVideo

We’ve got to give credit where credit is due — JW Player is great. And we’re not afraid to admit that. However, it does have a few flaws that are deal breakers for some publishers. Here’s what publishers who switched from JW Player to TargetVideo told us they couldn’t get over:

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Limited Support

If something goes wrong, help should be available immediately. With a company as big as JW Player, that’s the case only for the largest publishers.

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Complicated Pricing Scheme

JW Player’s pricing scheme is complex since they charge for dozens of different parameters, which can make tracking your limits and forecasting expenses quite a pain.

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Lack of Flexibility

Large companies like JW Player rarely diverge from their roadmap and are slow to act on publisher feedback.

If you too are bothered by these downsides, it might be time to find a new video platform.

TargetVideo: A High-End Video Platform and Monetization Solution

Moving from a high-end video platform such as JW Player would be foolish if you had to settle for less. That is definitely not the case. TargetVideo offers all the video management and monetization tools publishers may need and more.

TargetVideo
Player Features
HTML5 Video Player
HLS Adaptive Streaming
HD Encoding
Real-Time Video & Engagement Analytics
Social Syndication
Android & iOS SDKs
Self-Hosted Player
Floating Player
360 Video Support
Live Streaming
Audio Support
Player API
TargetVideo
Advertising Features
Google IMA SDK Integration
VAST & VPAID Advertising
Outstream Ads
Header Bidding
Ad Waterfalling
Ad Pods
Contextual Ad Targeting
Sticky Ad Units
Dynamic Ad Insertion
Intelligent Banner Fallback
Extensive Macro Support
VAST Audio Ads
Brid.TV-Revenue-Booster-Google-MCM-Partner

And since we’re talking about monetization, let’s talk ad demand. At TargetVideo, you can get a powerful video platform and programmatic ad demand in one place.
That’s right — TargetVideo’s ad program gives publishers access to premium Google ADX inventory with industry-high CPMs. How convenient is that?

Lightning-Fast HTML5 Player

TargetVideo’s lightweight and fully customizable HTML5 player can directly compete with (and beat) JW Player’s in terms of speed, reducing the strain on your video-rich website.

See the results of the speed tests versus JW Player yourselves:

Engage Viewers With Unique Video Experiences

JW Player’s dynamic playlists and article matching are excellent tools to boost viewer engagement. However, TargetVideo offers even more unique engagement tools and features.

Content Units

Create unique viewing experiences with customizable playlist designs through one of four different content units.

Carousel Brid.tv

Video Carousel

Make short, animated videos in a few clicks from articles or videos hosted on your website or the TargetVideo CMS to boost content visibility.

Contextual Matching

Make contextually targeted dynamic playlists that will automatically serve video recommendations relevant to on-page content.

Contextual Matching
white label

White-Label OTT Apps

JW Player’s OTT solution comes with extensive Android, iOS, and tvOS SDKs, allowing publishers to easily integrate JW Player with their OTT apps. However, that takes a lot of effort and time on your end.

At TargetVideo, we decided to streamline the process. Our publishers can take advantage of our white-label OTT apps to easily customize and launch a branded OTT app in a matter of days — no coding required.


Android SDK
iOS SDK
tvOS SDK
White-Label Apps
Supported Devices
TargetVideo
Android, Android TV, iOS, Apple TV, Amazon Fire TV, Samsung & LG Smart TVs.
JW Player
Android, Android TV, iOS, Apple TV, Amazon Fire TV, Samsung & LG Smart TVs.
Brid.TV

Android SDKs
iOS SDKs
tvOS SDK
White-Label OTT Apps

JW Player
Android SDKs
iOS SDKs
tvOS SDKs

If these features aren’t enough to convince you to try TargetVideo out, our prices and limits surely will!

Higher Limits for Lower Cost

We know that price isn’t everything, but it definitely matters. That is why TargetVideo has a simpler pricing scheme and offers higher limits for a lower cost than JW Player.

Premium / Enterprise Plan
TargetVideo
JW Player
What You Pay For
Streaming
Filled Ad Calls (Outstream Units)
Streaming
Hosting
Ad Impressions
Filled Ad Calls

As you can see, we like to keep things simple. Instead of having to track your expenditure on multiple ends, it’s much better to focus your time and effort on creating killer content and optimizing ad placements.

Of course, you can (and should) try our platform for free before deciding to migrate. We know that choosing a video platform requires a lot of testing. That is why TargetVideo also offers higher limits and more freedom on our Premium trial than JW Player.

Free Trial
Streaming
Video Plays
Hosting
Time Limit
TargetVideo
300 GB
125,000
Unlimited
14 Days
JW Player
75 GB
15,000
25 GB
30 Days
Brid.TV
Streaming: 300 GB
Video Plays: 125,000
Hosting: Unlimited
Time Limit: 14 Days
JW Player
Streaming: 75 GB
Video Plays: 15,000
Hosting: 25 GB
Time Limit: 30 Days

No Contract Required

You’ve heard that right — you don’t need to sign a contract or make a year’s-worth of advance payment like you do at JW Player. At TargetVideo, you pay your subscription monthly and can cancel without penalties.

no contract

Join Thousands of Satisfied Publishers

TargetVideo is already home to thousands of satisfied publishers. Why not become one of them? Take our risk-free Premium trial and see why yourselves.

Leverage a Powerful Video Platform and Monetization Solution