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December 4, 2020
What Is Video Transcoding

What Is Video Transcoding: Everything You Need to Know

With multiple devices supporting different formats, publishers rely on video transcoding to ensure their videos reach their target audience.
December 4, 2020
ott vs ctv

OTT vs. CTV — All the Differences Explained

OTT and CTV are two terms that are often used interchangeably, but wrongfully so. Learn all about these two terms and how they differ.
December 3, 2020
ott platforms for businesses

A Comparison of 7 Best OTT Platforms for Businesses

Are you looking for a ticket into the OTT world and monetize your videos? Here are seven of the best OTT platforms for businesses that can help you do that!
December 3, 2020
server-side ad insertion

Server-Side Ad Insertion: Advanced Solution to Ad Blocking

Server-side ad insertion is a method that helps publishers and advertisers circumvent ad blockers.
December 2, 2020

HLS vs. MPEG-DASH: A Comparison of Two Streaming Protocols

To deliver a seamless experience, brands turn to streaming protocols which deliver their broadcasts to customers. Here's a comparison of the two most popular protocols.
December 2, 2020
adaptive bitrate streaming

Optimizing for User Experience With Adaptive Bitrate Streaming

With the growingly important role of UX in the online world, broadcasters worldwide are turning toward adaptive bitrate streaming to ensure a smooth and lag-free streaming experience for their viewers.
December 1, 2020
what are rich media ads

Everything You Need to Know About Rich Media Ads

With fewer and fewer users being willing to interact with traditional banner ads, many advertisers found themselves at an impasse. Luckily, rich media ads came as the perfect alternative and a breath of fresh air in the online advertising industry.
November 30, 2020
Marketing Trends for 2021

Key Marketing Trends for 2021: Get Ready for the New Year

As the new year approaches, it's time we examine marketing trends that will dominate 2021.
November 27, 2020
the ultimate guide to ott advertising

What Is OTT Advertising and Why It’s Growing so Rapidly

As TV viewership is steadily dropping, many advertisers have been turning toward OTT streaming platforms to promote their products. Learn everything you need to know about the benefits of OTT advertising and how to get started with it.
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