Nowadays, online data is the fuel that powers any successful digital marketing campaign. As you know, video content is at the forefront of every online marketing campaign. This isn’t surprising when you come to think of it. After all, 55% of internet users watch videos every day. So, businesses are starting to understand the importance of this medium. That’s why 81% of them use video as a marketing tool. But it’s not enough to just upload a video today.
In other words, it’s crucial that you monitor and understand how your videos are performing. This helps you enhance the effectiveness of your marketing campaign. Not only that, but it also tells you what kind of videos your audience wants to see. Perhaps they’re tired of those basic videos and expect that you up your game to keep them engaged. Thankfully, video is such a versatile medium that you can always mix things up and deliver new content.
But to actually do this, you need detailed video analytics, informing you whether your efforts are successful or not. Don’t get in panic mode; no one expects you to keep track of video data by yourself. Technology has advanced so much that you can now rely on a software to deliver all important data to you. All you need is a reliable video platform to get you going. Psst! We have one for you. It goes by the name of Brid.TV and it’s at your disposal, ready to optimize the performance of all your relevant media.
At Brid.TV, we know that the insight into video content performance is the most valuable piece of information. That’s why we’ve overhauled our analytics, paying attention to the real-time metrics that matter the most: viewer engagement, geolocation, ad requests and ad impressions, and more!
Get ready because our video analytics engine will rock your world.
Video analytics give publishers, marketers, and content creators the power to improve. Rather than just making a wild guess, you can now make an informed decision. It’s only through tracking video metrics such as unique views, video plays, and click-through rates (CTR) that you can see which videos work. But you can also identify those videos which generate leads, retain customers, or produce revenue. To that end, video analytics are important.
The 2019 Video in Business Benchmark Report revealed that 85% of businesses used video analytics software. We’re not surprised at all, especially because tracking your videos can help you increase your return on investment.
What’s more, video data is useful is you’re a data-driven person. Unlike blog posts and emails which inform you whether a user opened something, videos actually give you intent data. So, you can measure how much of a video your customer watched, what parts they played again, and when they stopped watching.
Now that we know why these analytics matter, it’s time to dig into Brid.TV’s video analytics engine and see what our sophisticated technology offers.
The marketing world is quite transparent nowadays. If you upload an animated explainer video, but you’re not tracking its impact on your viewers, you’re making a huge mistake. Once you invest in this marketing tool, your efforts are worthless if you’re not measuring its effectiveness. To start with, you need to know how many people are watching this explainer video. Then, it’s crucial to see how many customers have watched it until the end and where they are watching the video from.
In other words, you need Brid.TV’s video analytics. And we’ll mention some of the most important features of our engine. But before we get started, there is one thing to note.
Brid.TV Analytics supports data per user-created playlists. To put it simply, we give you a chance to get precise data per each playlist on our video player. Also, one of the biggest advantages of our video analytics is that you can track individual video players across your entire network. Sounds useful, right? You bet it is. Once you zero in on video data, your marketing strategy will generate good results.
Now, let’s see what our video analytics engine has to offer to aspiring and veteran marketers!
Our powerful and sophisticated analytics engine provides everything you need. In the digital world, there are certain video metrics and data that shape your content marketing strategy. This is because they offer figures that tell you which videos are unpopular among your audience. Not only that, but they also give insights into how your customers are watching your content.
With this information, you’ll be confident that your next video will be something your audience actually wants to see. Here are the most important metrics our video analytics engine helps you track.
You won’t get far in this business without device-based data. Luckily, our platform offers detailed information on how your target audience is watching your videos.
In other words, Brid.TV Analytics helps you understand which devices your consumers are using. Want to know if they’re watching your product review on a mobile phone or computer? No worries, our engine will tell you this. Not only that, but it will also inform you which browser your loyal customers are using to access your content.
With this information, you can expand your reach and grow your business. For instance, if you have a lot of Android users, you can make use of Google Play’s popularity and develop an app. On the other hand, you might decide to create a plugin for a browser that your audience uses the most.
Video engagement is one of the primary factors that determine the success of your campaign. In other words, it shows you the number of viewers who decide to watch your content until the very end. Of course, a higher video engagement proves that your video is a success among your customers. With our Brid.TV Analytics you can easily conclude which video attracts the biggest audience.
Namely, our video analytics engine shows statistics for the total number of views and views per individual video. But this isn’t the only valuable data you receive from the engine. Namely, it also calculates your video’s play rate. Only with this statistics will you know how many viewers actually clicked on the video and began watching.
Of course, you’ll also get insight into customer drop-off. If it’s high, then that particular video type might not be suitable for your target audience. This helps you plan your content and what to post next.
Every marketer wonders where their viewers come from. However, with Brid.TV Analytics, you don’t need to wonder anymore. You’ll get the precise information telling you where your audience is watching your content. From the USA to South Africa, our video analytics engine will mark each view and present it in the dashboard.
Once you see that you have a large following from, say, Spain, you might create targeted content especially for them. You might even decide to add subtitles to your videos. This will prove that you want to cater to your audience needs and it will build trust.
Our state-of-the-art analytics also enables you to track ad performance. Our ad requests and ad impressions graphs display ad performance by ad slot or platform device. These graphs are extremely accurate and will inform you on how you can upgrade or adjust your monetization strategy. We also have a blocked ads tab, showing you how many of your ads were blocked by ad blockers.
Understanding and interpreting data is becoming important for marketers. It helps them devise new strategies and create content that their audience wants to see. You can now monitor your video, player, and platform level performance with Brid.TV.’s real-time video analytics. Analyze data and you will surely improve and optimize your videos and ads.
If you have any questions, please don’t hesitate to contact us!